REHEARSAL / 02A FICTIONAL CASE WITH REAL QUESTIONS
The count rose.
What do you know?
You have been handed a short note about a made-up campaign. Work only with the information below. No live data is connected.
DECISION
The supplied record
- Week one
- 18 enquiries
- Week two
- 24 enquiries
- Not supplied
- Spend, visits, enquiry quality, measurement changes and wider context
The brief asks whether the campaign became more efficient. It does not state that anything was changed between the weeks.
Sort the statements.
“Given” means the brief directly supplies it. “Not established” means these facts do not support that conclusion.
Leave a defensible next step.
You do not need a confident verdict. You need a clear request for information and a reason for it.
Classify all three statements and write your three notes.
The boundary to keep
The count changed from 18 to 24. Cost and quality are not supplied, so efficiency and suitability are not established. Ask about measurement consistency, spend and enquiry quality before drawing a broader conclusion.
Your written action is a personal draft. The tool checks completion and the supplied classifications; it does not grade the quality of your reasoning.
A limit can be the useful part.
Carry the same distinction between observation and interpretation into your portfolio.
Make a folio record